3.2 In Business Activities
Globalization has changed the way the world does business. Today, international businessman increasingly find themselves working in multi-cultural environments, dealing with real difference in everything from communication styles to social etiquette. In the era of globalization, understanding the basis of custom in both informal and formal settings is an important skill. It allows a businessperson to concentrate on the deal at hand rather than worrying about which fork to use or which hand to use for passing food. Without this, you may even put your company’s image at risk. However, learning to deal with the differences and perhaps turn them to your advantage can make the difference between a successful and unsuccessful international business deal. Taking the differences between the east and the west for example, we know, compared with Asian culture, American culture and European culture are more individualized, which belong to the low—context culture. Therefore, some adventures proper in China or Japan, which are indirect and obscure, are improper in western countries. Because those kinds of adventures in western countries will make people confused. For example, a piece of advertisement of Nestle coffee “The taste is wonderful” is very popular in China. However, if in Germany, the consumers will immediately ask “In which way is it wonderful?” because Germans are very prudent, they think that advertisement is so vague.

3.3 in Academic Exchanges
With the development of the society, the academic exchanges become more and more frequent. These exchanges are so beneficial to the progress of our world. However, we should understand that the successes of the exchanges are on the basis of mutual understanding of each country’s custom and values. Then we will have the possibility to make academic exchanges and gain some achievements. In a university, if some teacher will visit a foreign university, they often take something as gifts to the foreign friends. Considering different cultures, what kind of gifts to choose is very important. For example, in Japan, please don’t give anyone the same gift. Individual in the higher level should get and they expect better—quality gifts than their underlying. This is consistent with the cultural respect for rank and an individual’s place in the social order. A failure to differentiate between ranks could be viewed as an insult.

上一页  [1] [2] [3] [4] [5] [6] [7]  下一页