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| 日本电通蜂窝模型 ——品牌建构与管理的有效解决方案 |
日本电通蜂窝模型 ——品牌建构与管理的有效解决方案 发布时间：2006-11-8 22:55:29
BC资料附页5、6、7、8。
[23] “ Factors Influencing Successful Brand Extensions”，Dr Leif E.Hem， Leslie de Chernatony, Nina M.Iverson合着论文发表于ACR-US 会议，2001.9。
[24] “ Factors Influencing Successful Brand Extensions”，Dr Leif E.Hem， Leslie de Chernatony, Nina M.Iverson合着论文发表于ACR-US 会议，2001.9。
Denstu Honeycomb Model Research
Hu xiaoyun Xiebinxin
(Communication Graduate School, Zhejiang University, Hangzhou, 310028)
Abstract：Having been affected by the information revolution from the end of the 20th to this day，we have talked too much about resource integration of branding & brand communication, and neglected the most essential topic of communication content integration. Denstu Honeycomb Model is talent showing itself and concentrates on content integration. This paper firstly illustrates the Model in the following aspects: background, theory basis, specific illustration and relationships between each element. Next, comparing with Ogilvy 360 Degree Branding, I conclude that the Model shows the importance and status of content integration. In order to explain the differentiation and advantages of this Model,上一页 [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] 下一页
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日本电通蜂窝模型 ——品牌建构与管理的有效解决方案
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